Names and Trends -

 by: Kirsten Hawkins

Disney and children go together like milk and crackers. Its just a given that in almost any American household where children reside there is something in the home that was made by, produced by, licensed by, or endorsed by Disney.

Because of this natural affinity that Disney and kids seem to have, the Disney Corporation has been making clothing for children for nearly as long as they’ve been in business. This form of licensing and merchandising took off to new levels when George Lucas proved that there was money in movie licensing tie-ins with Star Wars in 1977. Today when a Disney movie is released there are kids’ and babies’ clothing items bearing the likenesses of the main characters faster than a parent can say Bambi. While some Disney titles are hit or miss these days (compare the numbers for Home on the Range with those for Finding Nemo) there are titles that seemed to strike a chord with kids and parents alike and the company still sells massive amounts of children’s, toddlers’, and babies’ clothing related to those films.

The Little Mermaid

Even sixteen years after its release, kids and parents still love The Little Mermaid. Every little girl wants to be Arial (the titular mermaid) and their mothers don’t mind helping them. Disney still sells t-shirts, swimsuits, and various other clothing items for babies and children with the film’s motifs in droves.

Finding Nemo   (continued...)

Baby Clothes By Disney
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